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 |  CLICK HERE TO REGISTER FOR TYPECON2004 Monday-Saturday, July 12-17: Underware Workshop, Shut Up and Listen (CCA) Tuesday, July 20: AIGA San Francisco and TypeCon2004 present: Spaced Out: Double Dutch, The Word of Image (Morgan Auditorium at Post and Mason, 7:00 pm) Wednesday, July 21 10:00 am-5:00 pm: Optional workshops 7:00 pm: Type High: An Evening with Victor Moscoso and David Peters Presented at the Julia Morgan Auditorium at Post and Mason This event also features a sneak preview of the Typophile Film Festival and a meet-and-greet with Bay Area type foundries at Kern Baby Kern, the after-party designed for those who love type. There will be prizes as well as a great show, and refreshments, too. Thursday, July 22 10:00 am-5:00 pm: Optional workshops 7:00 pm: Big Night Reception hosted by Headline Sponsor, Linotype Library The official kick-off to TypeCon2004, this event features the Award Night of Linotype's International Type Design Contest 2003, "Sex and Type and Rock 'n' Roll" with Erik Spiekermann, and the debut of the Typophile Film Festival. An international contingent of award-winning type designers will be honored at this gala opening event, and we might be treated to a bit of performance art by Herr Spiekermman and the J-Boys (Jared Benson and Joe Pemberton from Typophile). Friday, July 23 8:30 am: Roger Black - Custom Type for Magazines Roger Black, as an art director, helped bring back the idea of creating original fonts for magazines starting with Rolling Stone nearly 30 years ago. Working with Jim Parkinson and other designers, he introduced new and revived faces for Newsweek, Esquire and Premiere - and for more obscure, now defunct magazines such as California and Moxie. Black tells the story of these efforts, and will share such secrets as the recently uncovered transcripts of bizarre late-night conversations with Parkinson in the mid-70s. (Just kidding.) 9:15 am: Carl Rohrs - Surfing to the Sacred; The Art of Rick Griffin Griffin was a pioneering artist in surf cartoons, psychedelic posters, underground comics and modern Christian art. In every phase, unique hand-lettering played an integral part. Rohrs will attempt to squeeze plenty of unpublished (and published) work into this session. 10:00 am: Claudio Rocha and Tony de Marco - Tupigrafia Magazine and Type Design in Brazil After five issues, Tupigrafia magazine continues its mission, bringing to the Brazilian readers information about the typographic international scenario and opening space for the work of Brazilian type designers and calligraphers. As an independent publication, Tupigrafia allows contributors to art direct and freely set the fonts in their articles. At the same time, Tupigrafia contains research on both the historical aspects and new trends in graphic and type design. 10:45-11:15 am: Break 11:15 am: George Thompson - No Little Feet: a Brief History of Grotesque Sanserifs From an inauspicious beginning in 1816 with the English Egyptian of William Caslon IV, and despite often being overlooked or treated as the poor cousins of typography, grotesque sans serif typefaces have become important in contemporary graphic design. This talk will look at the history of the grotesques and why they are undeservedly reviled by many people. 12 noon: With One Leap They Were Bound - Panel Discussion with John Berry, Jan Middendorp, Saki Mafundikwa, and Steve Woodall (moderator) John D. Berry, Saki Mafundikwa, and Jan Middendorp will be talking about three new books, two from Mark Batty Publisher and one from 010 Publishers: John's Contemporary Newspaper Design, Saki's Afrikan Alphabets, and Jan's Dutch Type. Each of the books was put together as an integrated presentation of content and image. John, Saki, and Jan will show how these three exciting and diverse projects came to fruition. 1:00-2:30 pm: Lunch on Your Own 2:30 pm: Alastair Johnston - Rambling in the Vernacular: A Typographic Tour of Folk Lettering Worldwide When not teaching graphic design and typography, Johnston travels in search of adventure and music, bringing his camera to photograph signs and designs. For 25 years he has been globe-trotting from Haiti, to the Congo, Rajasthan, Sudan, Brazil, Peru, Mexico, the Wild West, and Europe. In this collection of photo-essays, Johnston observes the visual self-expression of individuals untouched by corporate mono-culture. Many scholars dismiss folk lettering as examples of naïveté, but Johnston embraces the unusual and original. In this study, he focuses on the aspects of "third world" graphics that he finds thrilling: from painted market trucks in India to buses in Haiti, from beauty parlor signs in Kampala, Uganda, to Italian cemeteries and Irish shop signboards, from readymade letters at the hardware store to graffiti in all corners of the globe, Johnston brings a scholar's eye to the subject of lettering by non-professionals. 3:15 pm: Armin Vit - If You Build It, Will They Use It? Type designers are in the unenviable position of catering to one of the most finicky target audiences: graphic designers. Graphic designers' process of typeface selection is both objective and subjective: objective when chosen to serve a specific medium or reproduction method; subjective when chosen based on each designer's preferences and tastes. What makes a graphic designer choose one typeface over another? Why do some typefaces become popular? How are graphic designers putting them to use? If you build it will they use it? These, and other questions, will be asked, and perhaps not answered. 4:00-4:30 pm: Break 4:30 pm: Richard Lipton - The Making of Bickham Richard Lipton's BickhamPro is a flowing, formal script born out of an inspiration to recreate the lettering of 18th century English writing masters as rendered in the magnificent copperplate engravings of George Bickham. This monumental collection of work was begun in 1733, over a period of eight years. Titled 'The Universal Penman', this unparalleled copybook, containing 212 plates, served as the starting point for Lipton's design. This astonishing compendium stands alone as a reasonably complete and influential representation of elegant English writing styles of a given period. Lipton focused on several of these writing styles to create the three weights of BickhamPro. Replete with many alternate letterforms with varying degrees of flourish, Bickham attempts to achieve the stunning spontaneity and flair of Bickham's work. This talk will cover the seeds of Lipton's experience with 'The Universal Penman' as both a calligrapher and type designer, his approach to such an ambitious project, and his thoughts on the use of OpenType font technology and features to achieve the goal of bringing Bickham's work to practical life. 5:15 pm: Firehouse - Eyesore: Recent Litter From The Firehouse Kustom Rockart Company After eight years of prolific poster creation, the Firehouse has finally released their rock poster art in a beautifully illustrated book published by Last Gasp of San Francisco. Fine craftsmen of subversive propaganda, Ron Donovan and Chuck Sperry have stuffed their rock art portfolios with many of the biggest names in rock and roll. Ron and Chuck's works are easily recognizable by their unique style of color theory, characterized by the use of metallics over striking colors. Their unique printing technique has won them the attention of the experts in the printing profession, and collaborations with poster giants like Victor Moscoso and Stanley Mouse. Check out modern rock's psycho-delic poster artists, and learn a few tricks of the trade. 6:00-6:30 pm: Break 6:30 pm: SOTA Fundraiser Auction and TypeCon2005 Venue Announcement Cocktail reception hosted by 72 pt Sponsor, FontShop Antique type specimens, limited edition signed posters, clothing, and more typographic treasures await. Witty Brit Dave Farey returns for another go at the gavel - Dave's possibly the world's finest (perhaps only?) type designer/auctioneer. Proceeds help fund SOTA educational activities. But first, a word from the team who'll be hosting TypeCon2005 in... some other city... where will it be? It's a closely guarded secret! Join us this evening and be the first to hear the big news! Auction preview, cocktails and hors d'oeuvres begin at 6:30 pm, with venue announcement and auction commencing at 7:00 pm. To celebrate the unveiling of next year's locale, we'll give away a free TypeCon2005 admission to one lucky winner, along with some other fabulous prizes. Saturday, July 24 8:30 am: Ken Barber - California Uber Alles: The Art of 80s West Coast Subcultures After California's 60s and 70s counter-culture traded in its communes for 401K plans, the skateboarding and punk music scenes became the artistic outlet for the disaffected youth on the West Coast. Ironically, corporate America co-opted the DIY aesthetic for the "Xtreme" marketing campaigns that soon followed. A topic close to his heart, Ken's presentation will highlight the lettering and (anti)design that shaped the visual content of new youth movements on the left coast during the late twentieth century. Built on the emerging pop vernacular, the work of Jim Phillips, Shawn Kerri, and Brian Schroeder (AKA Pushead) became the new artistic voices of discontent during this period. Ken will examine California's art of rebellion during the 1980s, illustrate its relationship with the preceding psychedelic rock era and discuss its continued impact on today's designÑparticularly that of House Industries. 9:15 am: Cyrus Highsmith - Do you ever dream about type? 'No' is what most students say when they enter the department of graphic design at Rhode Island School of Design. 'Yes' is what they say at the end of their first semester. So how do these young minds get so twisted? Is it the result of exposure to too much plaka? Or the effect of electromagnetic waves emitted from their laptops? Or do they just learn to really love typography? 10:00 am: Messages that Stick - Panel Discussion with Max Kisman, Jean-Benoit Levy, Michael Osborne, and Lourdes Livingston (moderator) This panel investigates one of the smallest art forms that impresses an enormous cultural impact - the postage stamp. Take a look behind the scenes and learn firsthand about the process, development and insight from 3 top international typographers and designers who have had the rare experience to design stamps for their governments. 10:55-11:15 am: Break 11:15 am: Chad Reichert - DES-386 Typographic Design Students at the University of Wisconsin-Stout are asked to consider many alternatives while researching and designing original typefaces. Democracy, sleep psychology, marriage, and metal-working are just a few of the eclectic topics they entertain as concepts are fused with typographic form. Chad will offer a glimpse into his classroom and show what happens when student typographers embrace the strange and juxtapose the seemingly unnatural. 12 noon: Emory Douglas with Ayana Baltrip - Radical Design: Emory Douglas and The Black Panther Party Emory Douglas, the Minister of Culture for the Black Panther Party from 1967 to the early 1980s, talks with Ayana Baltrip about his typographic and design approaches to producing some of the most revered and replicated work of the radical political period of the mid-60s through the mid-80s. Emory's work has been influential to poster artists and illustrators working in Cuba, and many African countries during their independence struggles, and continues to be a significant inspiration to many artists today. He will talk about how he stepped in and took over the responsibility of layout the Black Panther Party paper due to his commercial art education, using transfer and Format® type and a typewriter to execute the paper's galleys. Later, production of the paper was done on an early type compositor. He will also discuss his illustration and poster work. Hear from an artist who was producing radical and influential typographic and design work during a significant historical period in the United States. 1:00-2:30 pm: Lunch on Your Own 2:30 pm: Dave Farey and Jim Parkinson - Total Recall with Jim and Dave Life is full of consequences, and for Jim Parkinson of Oakland and Dave Farey from London, two of these are having the dexterity of polar bears and the memory of elephants. Common to their experiences are the smooth running, or otherwise for nameplates, where publishers, editors, designers, partners and children need to approve and SIGN OFF on. Marriages, Conceptions, followed by Births and ultimately Deaths, regularly occur during these refinements. Jim and Dave are avid collectors of newspaper quirks, preferably set in their own fonts. Jim, laconically appreciates "Trees Break Wind" and Dave, who is known to make a long story longer, admires "Police arrested a woman for shoplifting with a salami tucked in her underwear. Asked why, she said she was missing her Italian boyfriend." 3:15 pm: Shelley Gruendler - More than Just "Nice Goblets" Above all other accomplishments and writings, Beatrice Warde is best known for her "Crystal Goblet" hypothesis. The concept has a complicated history since it appeared in varying forms throughout a period of nearly 30 years. This theme was not a sudden idea, but, instead, the culmination of different influences on her life: her schooling in New York City, her social affiliations in London during the 1920s, and even her mother's own career interests. This talk will discuss the events in Warde's life and work surrounding her 1930 'Crystal Goblet' lecture and will explain the reasoning behind the ideas that she brought forth in her famous essay. 4:00-4:30 pm: Break 4:30-6:00 pm: Ed Benguiat and Friends - Ed Benguiat, Ilene Strizver, Allan Haley, and Ken Barber Spend some quality time with one of lettering's most talented and entertaining artists. Highlights include a talk about the development of the Ed Benguiat font collection at House Industries, and a presentation by Benguiat, entitled, "Typography, Wherever it Exists." 6:00-7:00 pm: Break 7:00 pm: Digikana Festivities sponsored by Headline Sponsor International Typeface Corporation Take a short walk from the Nikko to Urbis Artium Gallery, where you'll be treated to dinner, drinks, music, and a chance to strain your brain. This Gargantuan event features the (in)famous annual Type Quiz with typographic quiz masters Allan Haley and Will Powers. Fabulous prizes await those who are up to the challenge. Live music by boo hoo, Joachim Müller-Lancé's Japanese pop punk band, and tunes for dancing courtesy of a Punchcut/Typophile spinfest. Sunday, July 25 8:30 am: Underware - Now We are Talking Besides designing typefaces, Underware works on different projects to take type design into a broader context. In May 2004, Underware launched their latest project: Typeradio, now we are talking - a radio channel on type. Type is speech on paper - Typeradio is speech on type. Typeradio is broadcast worldwide by mp3 stream and locally through FM. Typeradio is free for all. "So look at those letters, let them talk to you, beyond the words." Or tune in at www.typeradio.org. 9:15 am: Michael Harvey - Goodbye Analogue, Hello Digital! Michael Harvey stresses the importance of drawing in the creative process, from the sketches and blueprints of engineers and shipbuilders to those of type manufacturers. The drawings of Goudy, van Krimpen, Trump, Gill and Zapf are compared, and his own for Ludlow and Monotype. He describes his struggle to meet Adobe's request for "disks not drawings," foresaking his drawing board for the Mac's monitor, pencil for mouse, learning to use FontStudio, Fontographer and Illustrator, and shows some of the results from the Adobe Originals library. Finally, he argues that drawing is an the essential skill in creating digital fonts. 10:00 am: David Lance Goines - Printing Before Gutenberg A hop, skip, and a jump from the Neolithic era to 1450. 10:45-11:15 am: Break 11:15 am: Akira Kobayashi - Making Good Types Better - Re-working the Palatino, the Classic of the Classics For more than a decade, Linotype Library has been re-working the classics. The German foundry had already released updated versions of Adrian Frutiger's Univers, Frutiger, and Avenir, Hermann Zapf's Optima and Zapfino, so why not the Palatino typeface? Again in close collaboration with the original designer, Hermann Zapf, the Palatino nova project begins. This presentation will explore the process of developing the Palatino nova family. 12 noon: Young Guns II - Panel Discussion with Christian Schwartz, Keith Tam, Dyana Weissman, and Terri Stone (moderator) Three twenty-somethings with a love of letterforms show samples of their work and reveal how they've achieved success at such disgustingly young ages. 1:00-2:30 pm: Lunch on Your Own - OR - Participate in the Type Critique Sessions with master type designers Matthew Carter, John Downer, and Akira Kobayashi. These pros will review a single typeface from 10 lucky designers. A lottery system is in place to choose the participants - sign-up sheet will be available at the TypeCon2004 registration desk at the Nikko. 2:30 pm: Jorge de Buen - The First Print Shops in America This presentation derives from an article Jorge wrote last year for Rubén Fontana's magazine tipoGráfica (no. 59). It's a concise review of the first one hundred years of the printing business in Mexico, and how printing started to spread through the continent. 3:15 pm: John Downer - Little Lettering Snafus John Downer will show a selection of imperfect lettering from his travels, including a number of failed attempts by lettering artists to fix their mistakes. Connoisseurs of type will enjoy seeing examples of "The Unexpected" in handmade signage. Certain errors are for the better. In some cases, accidents can be instructive and inspiring. 3:50 pm: Dan X. Solo - The Day Gutenberg Died Dan Solo entertainingly traces the history of moveable type in the western world from Gutenberg to the creation of the world's largest typefoundry, American Type Founders Company, and its subsequent demise due to changing graphic arts technology. Along the way, you will hear about pretenders to Gutenberg's invention, the advent of printing type design piracy and how it came about, and the incredible one-day bankruptcy auction that can fairly be described as Gutenberg's death day. 4:30-5:00 pm: Break 5:00 pm: Type Takes a Hike - a Trip to Stone Type Foundry at Alphabet Farm After the close of the TypeCon2004 program, we'll board comfy and well-equipped shuttle buses and travel to the Capay Valley for our closing night fiesta. Sumner Stone's orchard is the setting for the last official TypeCon2004 gathering - fill up on good Mexican food, local melons, and refreshing beverages, while spending a few hours with friends in the great outdoors. Dress for warm weather, and wear comfortable shoes. Buses depart the Nikko beginning at 5:00 pm, and will arrive in time for dinner around 7:00. We'll call it a night around 10:30 pm and head back to the city before saying adios until TypeCon2005 in... ? |
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| Copyright © 2004 The Society of Typographic Aficionados
| www.typesociety.org | info@typesociety.org
| about us | contact TypeCon2004 is funded in part by an award from the National Endowment for the Arts. |
